Week 7 - Looking Ahead

Shifting gears... on my bike it means slightly more resistance for slightly more gain.

I'd say that holds true.

Business is going to a new level this season, in terms of

  • increasing accountability financially & socially
  • putting Asa in day care full-time for the 9 month season
  • using Fresh Cut to make a meaningful contribution to our home's financial resources

I've been tearing into the 2017 cash flow projections with a new vigor.

Last year, providing meaningful financial security for 2 of my crew-members was a moving and sobering experience. I am reviewing & tightening Fresh Cut's profitability: this is a strengthening process! This achieves a long-time goal of minimizing the decisions, especially the big tough ones, that I engage with during the season.

(Much of the angst I experience during the season has to do with saying no to design/install/weirdo opportunities that are difficult to justify financially & also outside of my lane.)

Intuitive growth has gone so so well, bolstered handily by material security, thus far. I am excited to be at the point to have intuition + numbers to assess our existing product lines, staffing, marketing, and more...

Fresh Cut 2017 is gonna be some cool shit.

This year is about investments in infrastructure:

  • rain catchment
  • drip irrigation
  • new field in production
  • getting HH into more energetically productive space
  • ground cover, where appropriate
  • staking & trellising where it's needed
  • daffodil installation along fence (thank you fall, 2016)
  • finally getting cover cropping into the mix
  • purchasing a REALLY GOOD TILLER
    • quicker bed-turnover
    • better weed control

And then the EXPERIMENTS!

  • Last year's biennial investment (approx $1500 last August for hopefully big boost spring of this year)
    • this may be tricky to get 'accounted' for because i don't yet do a great job paying fresh cut for the flowers used in special events - flowers field-grown & foraged are all quite interchangeable at this point! which may not be a bad thing!
      • This reminds me that in some year past I was talking with a relative with financial savvy, and we discussed that it would probably advantageous, with such a diverse array of crops that I grow (150 varieties so far this year, which doesn't even include all the amazing foraging) that it might make more sense to assess profitability on a week-by-week total availability basis, rather than try to treat each stem as though it were an individual piece of inventory.
      • This individual piece of inventory model is very popular, and I can see that it makes sense when you are not the 'final salesperson.'
      • That's why for Fresh Cut, it basically applies for true wholesale and GID farmers market, which are limited to a very small smattering of what I grow.
  • More trellises! I want to get some clematis, some hops, and more... we need some height variation on the farm. I might even try sweet peas for next spring.
  • This big daffodil install (about $1000 last August) is an experiment too - can I make any money on these gorgeous weird unusual varieties? What's the marketing that's required to make that happen? (I should also remind myself that it will likely take more than a year to make that money back, which is OK as they are long-lived & little-demanding crops.)